News:August 2010
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Now Announcing Barnacle Bay - Coming soon to The Sims 3 Store!
POSTED ON 31/08/10 16:27
A Whole New World for your Sims to Explore! An island nestled in the Simuyan Sea, Barnacle Bay is a vibrant vacation getaway with stunning beaches, campgrounds, parks, and a curiously modern downtown. First settled by pirates, fisherman, and artists – the world’s inhabitants now enjoy relaxing at Smuggler’s Beach and letting loose at The Wanderer’s Watering Hole. Will your trip be a vacation or a staycation?

Learn More!

Shop at The Sims Style!
POSTED ON 19/08/10 23:43

The Sims Style is your portal for The Sims merchandise! Ever wanted to show off your love for The Sims games with a shirt or bag? Head over to The Sims merchandise and peruse through the selections of The Sims-themed items! New items will be added regularly, so check back often.


Start shopping!

Buy a SimPoint bundle and get a FREE Exclusive Store item!
POSTED ON 16/08/10 18:30
Get a FREE Exclusive Store item!

Buy Sim Points!
This weekend - Three Sets in The Sims 3 Store 30% off!
POSTED ON 12/08/10 22:08
Check out the newly discounted sets in The Sims 3 Store! Whether you’re looking to change the architectural design of your house, the fashion sense of your Sim, or even the furnishing style of your Sim’s home, these sales are steals that you won’t want to miss!

Shop Now!

Sneak peek at The Sims 3 Late Night
POSTED ON 10/08/10 17:49
The notion of spending an evening with good group of friends for a fantastic time is global in its appeal and cannot be pinned to any culture. Our goal with Late Night was to provide the most complete, thrilling, and modern take on an afterhours scene than we’ve ever done before. 

We always look to the past for inspiration and find ways to evolve. The theme and feel of Nightlife was a bit suburban and lighthearted. It presented a set of late night activities for Sims stuck in suburbia and overly family-friendly entertainment such as the bowling alley. The silliness was quite evident in the coordinated group dance “smustle,” or the vampires who cavorted about town in an outfit similar to the one Sesame Street’s The Count would wear.

The Sims 3 Late Night is set to be a more mature and realistic look at the night scene in a more urban environment. Instead of experiencing pre-determined set pieces that players would inevitably see over and over, it’s more of a playground of possibility and intrigue.

The open neighborhood allows Sims to migrate from bar to bar, each of which will offer new drinks, new clientele, and new activities. Grungy dives may be a great place to start the evening with cheap juices or darts with your Sim’s friends. However, from there your Sim should travel to an upscale lounge where, assuming they can get in, the bar-goers will be more attractive, the drinks will be better, and the music will push everyone to the dance floor. Exclusivity plays a big role in the Late Night scene. Being someone determines where you can go and what you can do. The rewards for becoming a VIP aren’t just recognition, but access to exclusive lounges, friendships, and more ways to experience the night.

How your Sims approach this vibrant and diverse night scene is entirely up to you. Will they hit the scene with a group of friends as a normal Sim and hope they can get past the bouncer? Or will they pool together some of the best musical talent in town and become the hottest new band? Impressing a celebrity or even becoming one has several perks that can fundamentally change a Sim’s life. Innovative and entertaining bartenders who know their way around a delicious beverage are always sought by the best clubs. It also helps to be a creature of the night– as a Vampire, your Sim can use their amazing abilities to draw more out of life…from others.

Interactive high-rises allow players to finally view the world from the top floor of a towering building. There is no better way to convey wealth in a game all about being somebody than a glamorous rooftop party amidst the evening skyline. Penthouses can be filled with luxury objects such as hot tubs and your Sim’s every whim tended to by their butler.

Having a butler allows your Sim more time to attend countless parties thrown around town by celebrities with whom your Sim should be building a relationship. In Late Night, there is always a party somewhere.

A richly diverse scene, great music, bartending, Celebrities, and even vampires will make Late Night an original downtown playground in which Sims can let loose and have amazing experiences.
Get a FREE EXCLUSIVE Store item
POSTED ON 09/08/10 17:39

Buy a SimPoint bundle and get a FREE Exclusive Store item!

Buy Now!

New sets to customize your game!
POSTED ON 06/08/10 23:15

New sets are now available at The Sims 3 Store! Check out the latest sets - Haute Hip, Provence, Pushin' Pedals and Romanza Bridal Party! Celebrate the Simlish language with the free  Weba Yayfoo! set!

Start Shopping!

Get Medieval with the Sims!
POSTED ON 03/08/10 17:45

We are delighted to announce The Sims™ Medieval, a new game currently in development that places the popular Sims™ characters from The Sims™ game into the Middle Ages and brings players robust, compelling gameplay never seen before in the history of The Sims. For the first time, players can create heroes, venture on quests, build and control a kingdom, and play every Hero Sim ™ character in the land. Creativity will soar as players tell stories like never before full of drama, romance, conflict, and comedy.

The Sims Medieval offers players a chance to build up a medieval kingdom, controlling characters from all walks of life, from Kings and Queens, to Knights and Wizards, Blacksmiths and Bards. It provides a host of storytelling possibilities in the form of quests, from crafting a legendary sword to arranging a royal wedding, to protecting the kingdom from an evil sorcerer, to finding the fountain of youth. Every quest plays out differently depending on which Hero Sim the player is controlling.

Players can choose to customize every new Hero that comes to the kingdom, including selecting their traits and their fatal flaw. Players get close to their characters, not only sending them on epic quests, but also making sure they carry out their daily responsibilities such as healing the sick, trading for exotic goods, or forging armour - what happens to their Sims is up to the player. The time of romance and chivalry is back with The Sims Medieval. More details can be found at
 Out Spring 2011.