Who is Lucien Hyde and what is he doing in Midnight Hollow? Read Designer Alan Copeland's interview and find out! See if you can spot him in The Sims 3 Midnight Hollow Trailer! To learn more about Midnight Hollow, click here!

One of the most iconic things aboutwatching the Harry Potter movies was watching Diagon Alley come to life. I loved that this group of relatable misfits had all found a common groundamongst the hustle and bustle of this small marketplace.

When we were first talking about whatPremium Content would come with Midnight Hollow I wanted to capture the vibe ofthis group of nonconformists coming together to peddle their wears andoddities.  

Since we’ve had countless requests for theSims 3 Store to offer additional business gameplay, I couldn’t be happier to beintroducing you to the Savy Seller’s Collection coming exclusively withMidnight Hollow!

With this set your Sim can establish theirown shop!  The Savy Seller’s Collection comes with a variety of rugs,shelves, pedestals and even parking spots that let you stock your Simsstorefront any way you wish.  Customers can purchase any item that areplaced on these items, or the new Cash Register will keep an inventory of allthe items you have for sale for easy, one stop shopping.  

You can set up the markup on each shopdisplay or set up a sale for items you want to sell quickly.  You can alsohire an employee to help run the register. 

The Savy Seller’s Collection also comeswith a new shop door that lets you name your store and set the hours. 

If you don’t want the hassle of having yourSim own a Store there are a plethora of different stores to shop at in MidnightHollow so you can just go around and browse what others have for sale. 

Midnight Hollow comes out September 26^th,so make sure your Sims are ready to get to business as soon as it comesout! 

Guten Tag, Simmers! For those who aren’tGerman linguists, Guten Tag means hello. We’re back from our German sojourn at gamescom and can’t wait to fill you in. The biggest news, of course, was the handful of our fans we brought to with us gamescom to participate in SimsCamp and they were among the first to go hands-on with TheSims 3 Into the Future. We’ve already shared some of the excitement around events relating to The Sims 4 (you can read about them here,)but this blog is all about the jetpack-fueled, Plumbot-centric, future-inspired items, and dream pod-inspired gameplay of TheSims 3 Into the Future.

The very talented and charismatic King Choi kicked it off with a special in-game demo showing off future technology. Then he went more in-depth on the Plumbots, and gave a hint as to what may change your Sim’s future if they take specific paths in the present world. To see everything King showed, you can watch his demo here.Afterwards, SimsCamp attendees were among the first to play the game. Yup. They got to play the game even before me! And, they have a lot to say about it.

SimplyRuthless , a self-described builder, loved all the new items, particularly the holographic plants. “Another cool feature that stood out to me as a builder was the plants section. There is a holographic plant that you can change the style of with 4 choices, as well as change the color of the light. And several outdoor plants are now able to be placed inside with no cheat…”

And while we don’t want to toot our futuristic horn, Curtis Paradis called it a “frickin’ sweet expansion pack.” Aw, shucks.Thanks, Curtis. See his thoughts on the game here.

And lastly, you’ll want to sit back and gaze at all the great screens from Simified,who said, “we had a lot of fun getting to test out and play the expansion.” 

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